Well, if you look at some other movies that Hollywood has made, ones that it hasn't come anywhere near making the money back off of (such as Gigli, which just swept the Razzies, or anything Kevin Costner touches over the last ten years or so) -- Hollywood really does not have a good track record. At all. Or if by risk, you meant the risk that came from being associated with a Christian movie, well, that type of risk hasn't stopped them from producing other sorts of movies (and, frankly, most people don't pay attention to what studio releases what, they don't care; though I know there are people out there boycotting assorted studios for one reason or another). Yeah, the movie was lacking in several areas. I thought most of what it did cover was quite good though (except the flashbacks and devil stuff). Oh, and in case you haven't heard, ABC is going to be running a piece that was titled "Judas" though I think they changed the name ... it's going to be exploring how Judas was "misunderstood" et cetera et cetera ...