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2004.08.13 @ 17:22:26 Confidence

"Have confidence: the Free & Clear program has a proven success rate of 25 to 30 percent"

Yes, this was on an actual flyer. Confidence, that 3/4 people will not succeed in this program. Gee, that makes me want to try. Granted, its for a tobacco quitting program, but I don't know that I would boast about this rate by itself, perhaps "25% success rate compared to other programs with only a 10% success rate", now that would sound better... but no, this is standing alone, all by itself. Somebody failed marketing class.

Comments:
2004.08.14 @ 17:16:17
Re: Confidence
Dan says:

Ignore the raw success rate altogether and go with something like "A 300% higher success rate than _____!" Much more impressive sounding.